Privacy Policy
Your privacy matters to us. We're committed to protecting your personal information and being transparent about how we collect, use, and share your data.
Last Updated: January 15, 2025 | This privacy policy explains how Rexona collects, uses, and protects your personal information when you use our augmented reality gaming platform.
Information We Collect
We collect information you provide directly to us, information we gather automatically
when you use our services, and information from third-party sources. Understanding what
we collect helps you make informed decisions about sharing your information with us.
Personal Information You Provide
- Account registration details including name, email address, and chosen username
- Profile information such as avatar preferences, gaming achievements, and social connections
- Communication data when you contact our support team or participate in community forums
- Payment information for premium features, though we don't store complete payment card details
- Survey responses and feedback you voluntarily submit to help us improve our services
Automatically Collected Information
- Device information including model, operating system, and unique device identifiers
- Usage data such as game sessions, feature interactions, and time spent in different areas
- Location data when you enable location services for augmented reality features
- Camera and sensor data necessary for AR functionality, processed locally on your device
- Network information including IP address, connection type, and service provider
How We Use Your Information
We use your information to provide, maintain, and improve our services. Every piece of
data we collect serves a specific purpose in creating a better gaming experience for you
and our community.
- Service Delivery: Creating and managing your account, enabling AR features, and providing customer support
- Personalization: Customizing your gaming experience based on your preferences and previous interactions
- Communication: Sending you updates about new features, security alerts, and responding to your inquiries
- Safety and Security: Protecting against fraud, unauthorized access, and maintaining platform integrity
- Analytics and Improvement: Understanding how our platform is used to develop new features and enhance existing ones
- Legal Compliance: Meeting our legal obligations and protecting our rights and those of our users
Information Sharing and Disclosure
We don't sell your personal information to third parties. However, we may share your
information in specific circumstances that are necessary for our service operation or
required by law.
When We Share Information
- With service providers who help us operate our platform, such as cloud hosting and payment processing companies
- With other players when you choose to participate in multiplayer games or share achievements publicly
- When required by law, such as responding to legal requests or preventing fraud
- In connection with a business transfer, such as a merger or acquisition, where user data may be transferred as part of the transaction
- With your explicit consent for specific purposes not covered by this policy
Data Security and Protection
We implement comprehensive security measures to protect your information from
unauthorized access, alteration, disclosure, or destruction. Our security practices
include both technical and organizational measures designed to keep your data safe.
We use industry-standard encryption, secure data centers, regular security audits, and strict access controls to protect your information. However, no method of transmission over the internet is 100% secure.
- All data transmissions are encrypted using TLS 1.3 or higher encryption standards
- Personal information is stored in secure data centers with multi-factor authentication and monitoring
- We conduct regular security assessments and penetration testing to identify vulnerabilities
- Access to personal information is limited to authorized personnel who need it for their job functions
- We maintain incident response procedures to quickly address any potential security breaches
Your Rights and Choices
You have significant control over your personal information. We provide various tools and
options to help you manage your data and privacy preferences according to your comfort
level.
Data Rights
- Access: Request a copy of the personal information we hold about you
- Rectification: Correct any inaccurate or incomplete personal information
- Deletion: Request deletion of your personal information, subject to certain exceptions
- Portability: Receive your personal information in a structured, machine-readable format
- Objection: Object to certain types of processing of your personal information
- Restriction: Request limitation of processing under certain circumstances
How to Exercise Your Rights
To exercise any of these rights, contact us using the information provided below. We'll
respond to your request within 30 days and may ask you to verify your identity to
protect your privacy. Some rights may be limited based on legal requirements or
legitimate business interests.
Data Retention
We retain your personal information only as long as necessary to provide our services and
fulfill the purposes outlined in this policy. Retention periods vary based on the type of
information and how it's used.
- Account information is retained while your account is active and for 2 years after account closure
- Usage data and analytics are typically retained for 3 years to understand long-term trends
- Communication records are kept for 1 year to provide consistent customer support
- Financial transaction records are retained for 7 years to comply with legal requirements
- Some anonymized data may be retained indefinitely for research and development purposes
International Data Transfers
Our services are provided globally, which means your information may be transferred to
and processed in countries other than your own. We ensure appropriate safeguards are in
place to protect your information regardless of where it's processed.
When we transfer personal information outside the European Economic Area, we use standard
contractual clauses, adequacy decisions, or other lawful transfer mechanisms to ensure
your data receives adequate protection.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices,
technology, legal requirements, or other factors. We'll notify you of any material
changes through our platform or by email.
We encourage you to review this policy periodically to stay informed about how we protect
your information. Your continued use of our services after any changes indicates your
acceptance of the updated policy.
Contact Us
Email: contact@rexona.com
Address: Unit 6, 90 Berry Ln, Longridge, Preston PR3 3WH, United
Kingdom
Phone: +442086424245
If you have questions about this privacy policy or how we handle your personal
information, please don't hesitate to contact us. We're committed to addressing your
concerns and ensuring transparency about our data practices.
This privacy policy is effective as of January 15, 2025, and applies to all users of the
Rexona platform.