Cookie Policy

What Are Cookies and Tracking Technologies?

Cookies are small text files that websites store on your device when you visit them. Think of them as tiny digital notes that help websites remember your preferences and improve your experience. At Rexona, we use various tracking technologies beyond traditional cookies to power our augmented reality gaming platform and provide you with personalized experiences.

Our tracking technologies include HTTP cookies, local storage, session storage, web beacons, and device fingerprinting. These tools work together to create seamless gaming experiences, remember your progress, and help us understand how players interact with our AR games.

Types of Tracking We Use

How We Use Tracking Data

Your tracking data serves several important purposes in our AR gaming ecosystem. We analyze player behavior to understand which game mechanics are most engaging, identify areas where players might struggle, and develop new features that enhance the overall experience.

• Personalizing your gaming dashboard with recommended challenges and achievements
• Optimizing AR rendering performance based on your device capabilities
• Preventing fraud and maintaining fair play across our gaming community
• Providing customer support with relevant account and technical information
• Analyzing gameplay patterns to improve game balance and difficulty progression
• Delivering targeted notifications about new games and features you might enjoy

Detailed Cookie Information

Managing Your Cookie Preferences

You have complete control over how cookies are used on your device. Most modern browsers allow you to view, manage, and delete cookies through their settings. However, please note that disabling certain cookies may affect your ability to use all features of our AR gaming platform.

Browser-Specific Instructions

Data Retention and Security

We retain tracking data for different periods depending on its purpose. Essential cookies are deleted when you close your browser, while preference cookies may be stored for up to two years. Analytics data is anonymized after 90 days and aggregated for trend analysis.

All tracking data is encrypted and stored on secure servers located in the United Kingdom. We employ industry-standard security measures including SSL encryption, regular security audits, and strict access controls to protect your information.

Third-Party Services

Some of our tracking technologies are provided by trusted third-party services that help us deliver our AR gaming platform. These include analytics providers, content delivery networks, and advertising partners. All third parties are contractually required to handle your data responsibly and in accordance with applicable privacy laws.

We regularly review our third-party partnerships to ensure they meet our strict privacy and security standards. You can find a complete list of our current third-party data processors in our Privacy Policy.

Your Rights and Choices

Under UK data protection laws, you have several rights regarding your tracking data. You can request access to the information we've collected, ask us to correct inaccurate data, or request deletion of your tracking history. You can also object to certain types of tracking or request that we limit how we process your data.

To exercise any of these rights, please contact us using the information below. We'll respond to your request within 30 days and provide clear information about any actions we've taken.

Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our tracking practices or legal requirements. When we make significant changes, we'll notify you through your gaming account or via email. We encourage you to review this policy regularly to stay informed about how we protect your privacy.